Residential Corner Focus: Lutron RadioRA/JR Ritchie/Ardent Builders

Residential Corner Focus: Lutron RadioRA/JR Ritchie/Ardent Builders When Jeremy Loftis, president of Ardent Builders, noticed some J.R. Ritchie Electric vans parked across the street from a house he was working on, he decided to ask about a product he had been hearing about: Lutron’s RadioRA. And is he ever glad he did! Eddie Ritchie, superintendent of J.R. Ritchie, contacted Mark Tomei, his EDI account manager. “He asked if we could schedule a meeting with Jeremy to come out and talk with him about RadioRA,” said Tomei. Bryan Biga of Lutron, Dan Culicerto of EDI and Tomei met with Loftis and showed him a RadioRA package consisting of five lighting zones. “Once Jeremy had an understanding of the product, he committed to a starter kit that we stock for the house,” said Tomei. Loftis has received kudos about RadioRA from his customers. “They love the product and the ability to turn lights on and off ahead of time,” he said. “All of my customers have been thrilled with it.” Loftis is so pleased with the product that “the Lutron RadioRA is now part of the standard package in all of my spec homes.” Ritchie has also been pleased with the results he has seen. “I’ve had rave reviews,” he said. “In my opinion, it adds good value to the home.”